I Want Great Copy

Have you forgotten to market your business? Don’t forget how important your existing clients are…. or they will.

If your copy needs a new lease on life perhaps all you need to do is try a new style of writing to spark a readers interest again.

It seems like a simple answer doesn’t it!
In everything we do there are times when we loose focus and need a change; the same is true for your copy.

You know the style of advertisements I am talking about, the ones that win awards and gain recognition from the commercial art exhibitions and the like.

What’s wrong with these ads…

Or should I say the question is have you ever purchased anything from an advertisement like this?

I could almost guarantee that you although you may look at theses advertisements and think how pretty they are, you probably would not be motivated to take action.

You have done all your homework you understand your target market, yet you are not sure how to go about writing your copy…

Your copy needs to reach your clients on a personal level, it has to be something that makes them want to get of the couch and take action.

So how can you achieve this?

Do you want to know the secret?

Advertise your business…

That’s right.. It’s not rocket science..

If you bury your head in the sand and cut all your advertising budgets, what is going to happen to your business.

If you have lost the passion find it… Do whatever it takes to remember what it is that you loved about your business, why did you first get into business.

It is so easy to get caught up in the day to day struggle of our lives, so it is important to remind ourselves what is important to us..

Listerine did it with the cure to Halitosis (or bad breath) and ran successful campaigns focused around how bad breath can effect your life. They provided a solution for both men and women. Their advertisements focused on the females want to meet someone and get married. They used this angle for both men and women…

So how did the creative genius of N.W.Ayer and Sons (the brains behind the campaign), come up with such a strategic positioning campaign;
They conducted extensive Research – they interviewed 2,073 married women, 2,042 married men, 480 college men, and 502 college women
Their findings were –
First post war generation did not associate diamonds with the marriage, and
Men did not know how much to pay for a diamond

A good copywriter makes his copy reader friendly.. The copy is not written in a traditional manner as you were taught by your english teacher.. it is written as you would be having a conversation about a topic or product.

If I was to tell you how great the new restaurant in town was.. I would not start the sentence with ‘Black Pepper’ Best Restaurant In Town..

So as a great copy writer how can you aspire to achieve this kind of familiarity with your clients…..

Get Personal……

Go beyond what is necessary and reach them with the same kind of story telling that is a reflection of their life or the life that they aspire to have…. We can’t all have the life of Carrie but we can dream of the fairy tale ending.

So give your clients a little Carrie… Charisma, Sexy Copy, and a little familiarity.